WHO TV 13 News: Your Complete Guide to Des Moines’ Local News Station
Who TV 13 news: a cornerstone of Des Moines media
Who 13 newsstand as one of the premier television news stations serve Des Moines and central Iowa. As an NBC affiliate, the station delivers comprehensive coverage of local, national, and international events to viewers throughout the region. With a legacy span decades, who TV 13 has established itself as a trusted source for news, weather, sports, and community information.
The history and evolution of whom 13
Who TV’s roots trace backward to the early days of television broadcasting in Iowa. The station inaugural go on air in the 1950s and has since evolve alongside the broadcasting industry. The call letters” who ” arry significant historical weight in ioIowaedia, primitively associate with the powerful who radio station that formerly count roRonald Reaganmong its announcers before his political career.
Through the decades, who 13 has adapted to change technologies and viewer preferences while maintain its commitment to journalistic integrity. The transition from black and white to color broadcasting, the shift to high definition, and the integration of digital platforms represent simply a few milestones in the station’s evolution.
News coverage and programming
Who 13 news operate under a comprehensive approach to news-gathering and dissemination. The station maintain several daily newscasts, typically include:
- Early morning news programming start at 4:30 am
- Midday news broadcasts
- Evening news at 5 pm and 6 pm
- Late news at 10 pm
- Weekend morning and evening newscasts
Beyond these regular time slots, who 13 demonstrate its commitment to timely information by break into schedule programming when significant news events warrant immediate coverage. This approach ensure viewers remain informed about develop situations affect the community.
Local news focus
While who TV 13 deliver national and international news through its NBC affiliation, the station place particular emphasis on local coverage. The news team investigate issues affect Des Moines and surround communities, from municipal government decisions to educational system developments, infrastructure projects, and public safety concerns.
The station’s investigative reporting team work to uncover stories that might differently go unreported, hold local officials and institutions accountable. These in depth investigations oftentimes examine topics such as government spending, consumer protection issues, and public health concerns.
Weather coverage
Weather reporting represent a cornerstone of whom 13’s service to the community. The station’s meteorology team utilize advanced forecasting technology to provide accurate predictions and real time updates. This capability prove peculiarly valuable inIowaa’s diverse climate, which feature everything from severe thunderstorms and tornadoes to blizzards and extreme temperature fluctuations.
During severe weather events, who 13 typically provide continuous coverage, help viewers navigate potentially dangerous conditions. The station’s weather team emphasize preparedness, offer practical advice for stay safe during extreme weather situations.
Sports coverage
Sports enthusiasts in central Iowa rely on whomTVv 13 for comprehensive coverage of athletic competitions at all levels. The station report on professional teams like theIowaa cubs andIowaa wolves, collegiate programs includeIowaa state university and the university ofIowaa, and high school sports throughout the region.
Beyond game results, who 13’s sports department produce feature stories highlight local athletes, coaches, and sports relate community initiatives. This approach help connect viewers to the human elements behind athletic competition.
The news team
The on air personalities at whom 13 news frequently become familiar figures to viewers across centralIowaa. The station typicallymaintainsn a team of anchors, reporters, meteorologists, and sports journalists who conjointly provide comprehensive coverage.
Many who 13 news professionals have deep connections to Iowa, either grow up in the state or develop strong community ties during their tenure at the station. This local knowledge enhance their reporting by provide context and understanding of regional issues.
The news team operate under the guidance of news directors and producers who coordinate coverage priorities and ensure journalistic standards. Behind the scenes, videographers, editors, and production staff work to create polished broadcasts that efficaciously communicate information to viewers.
Digital presence and multiplatform approach
Recognize the change media consumption habits of its audience, who TV 13 has developed a robust digital presence. The station’s website serve as a hub for news content, feature write articles, video segments, photo galleries, and interactive elements like polls and comment sections.
Social media platforms extend who 13’s reach, allow for immediate news distribution and direct engagement with viewers. Through platforms like Facebook, Twitter, Instagram, and others, the station share break news, weather updates, and community information while solicit feedback and news tips from the public.

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Mobile applications
Who 13 news has embrace mobile technology by develop applications for smartphones and tablets. These apps typically offer features such as:
- Push notifications for break news and severe weather alerts
- Live-streaming of newscasts and special coverage
- Interactive radar for track weather systems
- Customizable content preferences base on user interests
This mobile approach ensure viewers can access who 13’s content disregarding of location or device, maintain the station’s relevance in a progressively mobile orient media environment.
Community engagement and public service
Beyond news reporting, who TV 13 typically maintain strong community connections through various outreach initiatives. These efforts might include:
Charitable partnerships
The station oft collaborate with local non-profit organizations to raise awareness and support for various causes. These partnerships may involve telethons, donation drives, or sponsor events that leverage who 13’s public platform to benefit community needs.
Educational initiatives
Who 13 often engage with schools and educational institutions, provide opportunities for students to learn about broadcasting and journalism. Station tours, internship programs, and classroom visits by news team members help inspire the next generation of media professionals.
Public forums and town halls
During election seasons or when significant community issues arise, who 13 may host public forums or town hall meetings. These events provide platforms for civic discussion and help viewers understand complex topics through direct engagement with experts and decision makers.
Advertising and business model
Like most commercial television stations, who 13 operate mainly through advertising revenue. Local businesses, regional companies, and national brands purchase commercial time during broadcasts to reach the station’s audience.
The effectiveness of this business model depend on viewership metrics, with higher ratings typically command premium advertising rates. This economic reality underscores the importance of produce content that resonate with viewers and maintain their engagement.
Beyond traditional commercial breaks, who TV 13 may generate revenue through sponsor segments, digital advertising on its website and mobile platforms, and special promotional partnerships with businesses and organizations.
Regulatory framework and ethics
As a broadcast television station, who 13 operate within a regulatory framework establish by the federal communications commission (fFCC) These regulations address various aspects of broadcasting, include:
- Technical standards for signal transmission
- Content restrictions regard obscenity and indecency
- Requirements for public service programming
- Political advertising rules during election periods
Beyond these legal requirements, who 13 news adheres to journalistic ethics that guide report practices. These principles typically include commitments to accuracy, fairness, independence, and accountability in news coverage.
Competition in the Des Moines market
Who TV 13 operate in a competitive media landscape, with several other television stations serve the Des Moines market. This competition include other network affiliates and independent stations, each work to attract viewers through distinctive approaches to news coverage and programming.

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The competitive environment extends beyond television to include radio stations, newspapers, digital news outlets, and social media platforms. This diverse media ecosystem challenges who 13 to unendingly innovate and demonstrate its value to the community.
The future of whom 13 news
As media consumption habits continue to evolve, who TV 13 face both challenges and opportunities. The station’s future success potential depend on its ability to balance traditional broadcasting strengths with digital innovation.
Several trends may influence who 13’s development in the come years:
Streaming integration
As viewers progressively access content through streaming platforms, who 13 may expand its presence in this space. This could involve enhance live-streaming capabilities, on demand content libraries, and partnerships with streaming service providers.
Data drive content strategy
Advanced analytics tools allow media organizations to substantially understand audience preferences and behaviors. Who 13 may leverage these insights to refine content strategies and delivery methods, ensure relevance to its target audience.
Multimedia storytelling
The boundaries between traditional television reporting and digital media continue to blur. Who 13 journalists may progressively develop skills in multimedia storytelling, create content optimize for various platforms and consumption patterns.
Conclusion
Who TV 13 news represent more than precisely a television station in Des Moines — it serves as a vital information source, community connector, and public service provider. Through its daily newscasts, digital platforms, and community engagement initiatives, the station work to keep centralIowanss inform about events and issues affect their lives.
As media technologies and consumer preferences continue to evolve, who 13’s endure value lie in its commitment to serve the public interest through quality journalism and community connection. This foundation position the station to remain relevant and impactful in central Iowa’s media landscape for years to come.
For viewers seek reliable local news coverage, who TV 13 continue to offer a trust perspective on the events and issues shape Des Moines and the surround region. Whether access through traditional television broadcasts, digital platforms, or community engagement initiatives, the station remains an integral part of centralIowaa’s information ecosystem.
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